Could you explain a little
about how Greening Film got set up and what your mission statement is?
CC: Greening Film was
initially set up by the UK Film Council, but since its merger with the British
Film Institute (BFI) in 2011, it has been run by the BFI. It aims to help professionals working in every
part of the film industry – studios, locations, distribution, exhibition,
special effects, post-production and archives – to implement a sustainable
strategy as part of their business. Why should film businesses do this? I think
for three reasons:
- ethical responsibility
- good business sense
- legal obligations
If there
was a mission statement for Greening Film,
it might be that we want to help create a resource to support the industry in
becoming more sustainable and reduce its environmental impact.
Your website mentions
something called BS 8909. What is it and
whom does it affect?
CC: BS 8909 is a British Standard devised by the film industry
with the British Standards Institute. It is a specification for a
sustainability management system for film, and has been designed to help the
film industry run its business in a more sustainable way. Launched in Cannes in
2011, it can be used by organisations working in all sections of the film
industry.
BS 8909
uses the most widely adopted definition of sustainability as specified by the Brundtland
Commission, which states “sustainable
development is meeting the needs of the present without compromising the
ability of future generations to meet their own needs”. It takes three
areas into consideration: social, financial and environmental. So sustainability
can be considered to be an enduring, balanced approach to economic activity,
environmental responsibility and social progress.
What kind of things should
amateur filmmakers be doing in order to make their projects more ‘green’?
CC: An easy place to start
is by thinking about what we are all encouraged to do in our daily lives; re-cyling,
how to save on energy use, transport considerations and so on.
Complementing BS 8909, BAFTA and the BBC have developed Albert, a carbon
calculator tool for the TV industry, which calculates the total
amount of greenhouse gases emitted as a direct result of making a television
programme. They also provide guides to support ways television can be more
sustainable thereby reducing greenhouse gases whilst also making financial
savings. BFI plans to work with BAFTA to adapt the calculator for film
production, but in the meantime it is a useful tool to know about.
Carol Comley - BFI |
What incentives are there
for major studio productions to consider their impact on the environment?
CC: The main goal for all
of us in the film industry is to ensure the continuing success of British film
and the UK film industry and sustainability is a part of that story, and an
issue of global concern. Environmental sustainability makes sense to business
economically (through lowering costs), socially and ethically and the studios
can act as a force for positive change. A sustainable approach will also help
enhance their competitiveness.
Do you work with any other
creative industries to undertake action or raise awareness about these issues?
CC: We can definitely learn
a lot from other creative industries and sectors with regard to how they are
approaching sustainability, and information sharing is essential. For example,
it is really useful for us to hear how the music industry is approaching
sustainability including in the studio and at festivals, and likewise how the
Arts Council England has embedded sustainability into their funding criteria. I’ve
already mentioned BAFTA and television.
People have slowly come to
expect environmentalism at festivals. Could
you outline what a sustainable film industry would preferably look like in 20
years time?
CC: That is a really
difficult question! Technology of course has a huge impact on sustainability,
and who knows what developments will have taken place by 2024… I think it is
safe to say that the combination of a growing awareness of sustainability and
the solutions provided through technological development will mean the UK film
industry will be much more sustainable in twenty years time. In the UK there
are c35,000 people working in the film industry. In twenty years time, everyone
in the UK in film should be proud to have played their part in contributing to
an environmentally sustainable future.
Are there any companies or
projects that you feel are leading the way?
CC: BFI is the organisation
leading on sustainability for the entire film sector, but on the film production
side, Working Title is doing some great work, for example the set on Nanny McPhee 2 was recycled up to 94%.
BFI works closely with BBC and BAFTA (thereby uniquely covering
film, television and video games – the screen industries) in particular, we
lead an Industry-wide sustainability group which is an excellent forum for
discussion and information sharing. We
are also working with organisations on specific areas of sustainability, for
example Eco Age is helping the BFI itself to fully comply with BS 8909 and
Greenshoot is delivering ‘green runner’ training specifically for the film
industry.
I’d like to thank Carol for
taking the time to answer a few questions on an insanely important subject. I hope they keep doing what they are doing!
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